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Services

Since SR-B was established in 1998 we have worked with clients across a range of sectors, employing a wide variety of research approaches to reach the right audience – whether businesses, consumers or staff.

Sectors

  • Business services
  • Retail
  • Communications
  • Telecoms
  • Financial services and insurance
  • Travel & tourism
  • Media

Approaches

  • Accompanied experiences
  • In street
  • Computer Assisted Telephone Interviewing (CATI)
  • Multivariate Analysis
  • Depth interviews
  • Mystery shopping
  • Group discussions
  • Observation
  • Hall tests
  • On-line
  • In home
  • Panels
  • In store
  • Workshops

Business issues

  • Advertising & branding
  • New product development
  • Customer communications
  • Pricing
  • Customer satisfaction
  • Usage and attitude
  • Loyalty and retention

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Market Research Society

Saville Rossiter-Base is an MRS Company Partner. All MRS Company Partners and their employees agree to adhere to the MRS Code of Conduct and MRS Company Partner Quality Commitment whilst undertaking research.